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#Atom movie movie#
For more information, visit About Atom TicketsĪtom Tickets is the award-winning social movie ticketing app. The new capability is available amidst the middle of summer and fall blockbuster season. Our new partnership will give movie studios a groundbreaking solution to understand the direct impact of their marketing campaigns, helping them optimize those campaigns in real time.” “Given Atom Tickets' millions of existing movie ticket customers, their data solutions are a perfect fit with The Trade Desk platform. “Movie studios often invest tens or hundreds of millions of dollars in making and marketing a movie without a precise sense of audience appetite or reaction,” said Brian Stempeck, Chief Strategy Officer, The Trade Desk. “By working with The Trade Desk’s unique digital buying platform, we’re able to deliver next-level consumer insights to movie marketing efforts.”
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“Studio marketers are always looking for smart new ways to connect their budget to ticket sales, and this exclusive solution for the programmatic part of their media-mix delivers just that," said Matthew Bakal, Co-Founder and Chairman, Atom Tickets.
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The new capability provides movie marketers with new insights on device and media format that lead to purchase, which was previously unavailable. The partnership allows movie marketers to now identify sales generated from their programmatic advertising spend, which is a first for the entire industry. LOS ANGELES – Aug(BusinessWire) – Atom Tickets, the social movie ticketing platform, today announced an exclusive partnership with global advertising technology leader, The Trade Desk (Nasdaq:TTD). Theatrical film advertising now yields measurable ticket sales across digital channels